Media Relations

Longbottom Communications develops effective traditional and new media campaigns aimed at specific target audiences identified through consultation with our clients. Clients benefit from our extensive experience and long-term personal relationships with leading reporters, editors and producers in the print and digital media.

Print, Online & Broadcast Media

We work closely with editors, columnists, reporters, bloggers and other content creators to help them understand the issues and driving forces behind the topics of most concern to our clients. Our continual contact with the media results in regular print and on-line editorial coverage that displays our clients expertise and thought leadership in their respective industries. We also draft or edit compelling opinion articles and commentaries over client executive by-lines and secure appropriate media placement.

When the need is indicated, we also provide media and public speaking coaching for our clients. This includes defining the goals and reinforcing the key messages to impart, as well as guidance on effective presentation techniques. Our coaching helps take the stress out of high-profile media interviews and speaking engagements while reinforcing clear and consistent corporate messages.

Our general media services encompass:

• Developing and executing overall media strategy
• Writing and editing commentaries and Op-Eds
• Managing press conference and media events
• Executive interview preparation and message development
• Crisis communications

Social Media

Social media offers a variety of new platforms for engaging customers, partners, employees, shareholders, industry influencers and the media at large. Engaging the desired audience requires targeted content, consistent monitoring and timely responses. Longbottom Communications can design and oversee a social media campaign and integrate it with a client's traditional media relations and marketing efforts. We will recommend the most effective social media platforms to meet client needs and requirements and also provide the requisite daily monitoring to measure results and effectiveness.

Our social media services include:

• Content and strategic planning
• Platform development and management
• Content creation and/or recommendations
• Target audience development
• Website traffic analytics